What does it cost to sell?

Commissions are negotiable and everything is reviewed in writing before you commit. Austin also builds a net sheet so you can see your estimated walk-away number, not just a list price.

Should I renovate before I list?

Usually less than you think. Some fixes return real money in your neighborhood; others never come back at closing. Austin walks the home and tells you which is which before you spend a dollar.

My home has solar panels. Does that change anything?

Yes. Owned, financed, or leased, solar changes pricing, paperwork, and the buyer pool. Austin specializes in selling Arizona homes with solar.

Austin GoodwinTimeless | eXp Realty

Serving the entire Valley · Scottsdale to the West Valley

Selling your home? The outcome is decided before the sign ever goes in the yard.

Q: How much is my home actually worth?

It depends on current comps, not an algorithm. Austin builds your number from recent ARMLS sales around your home, adjusted for condition, upgrades, and features. The report is free and there is no obligation.

Pricing, prep, and marketing are where your equity is won or lost. I price with real ARMLS data, market your home with a story buyers remember, and negotiate with a team that has closed 127 homes.

127Team closings

$74.3MTeam volume

5.0★Google rating

What's Your Home Worth?

Get a real number backed by current ARMLS comps, not an algorithm's guess. No cost, no pressure.

✓

You're in.

Austin will reach out shortly with your personalized home value report.

The pricing problem

"When was the last time an agent showed you exactly how they arrived at the price of your biggest asset?"

Most sellers get a number from an online estimate or an agent's gut feel. Neither one has walked your home, and neither one holds up when a buyer's lender sends the appraiser.

Price too high and the listing sits while the showings dry up. Price too low and you hand a buyer the equity you spent years building. Either way, the mistake happens on day one.

I price the way it can be defended: current ARMLS comps, adjusted for what actually moves value in your neighborhood. You walk in with a number you can hold the line on in any negotiation.

127

Homes closed by our Timeless team across the Phoenix metro

Timeless Living AZ · eXp Realty

$74.3M

Closed volume behind every listing I take

Team record

$585K

Average sale price across our closings

Team record

5.0★

Google rating from verified clients

Google reviews

"What would it change for you to know your real number before you list?"

Get a free, no-obligation breakdown of your home's value and the cleanest path to sold.

Get My Free Home Value Report

Day 1

Professional photography and a story-built listing, ready before launch

My launch system

3 channels

MLS, social, and targeted paid ads working your listing the same week

Marketing plan

First 7 days

A launch window designed to stack early showings, when buyer attention peaks

Timing strategy

The exposure problem

"Where is the buyer of your home actually going to come from?"

Most listings get a lockbox, a few phone photos, and a prayer. Then the agent waits for the MLS to do the work.

Your best offers come in the first days on market, when the listing is fresh. Miss that window with weak photos and a copy-paste description, and every week after costs you leverage.

I market homes the way I market for a living: professional photos, a listing story built around what makes your home worth more, and paid campaigns that put it in front of the exact buyers shopping your neighborhood.

The negotiation problem

"When the offers come in, who is actually sitting on your side of the table?"

An offer is more than a price. Inspection demands, appraisal gaps, buyer financing, closing timelines — every one of them is a place where your net number quietly shrinks.

This is where you don't want an agent learning on your deal. Every concession that slips through costs you real money at the closing table.

You get two of us. I run the strategy and the data. My wife and partner, Lilly Keating, has closed 104 homes and over $75 million — from $65K lots to a $12 million estate — and she negotiates like the competitive boxer she was. A specialist and a closer, on every deal.

104

Homes closed by Lilly, our lead closer

Career record

$75M+

In sales negotiated, from $65K lots to a $12M estate

Career record

2 agents

A strategist and a closer on every single deal

Austin & Lilly

Before you list

5 Mistakes That Quietly Cost Sellers Thousands

Almost all of these happen before the home ever hits the market. Every one of them is avoidable.

01
Pricing off an online estimate
Algorithms have never been inside your home. Buyers, appraisers, and lenders see right through a number that can't be defended with comps.
02
Hiring the agent with the highest number
Some agents "buy the listing" with a flattering price, then chip you down with reductions. The market tells the truth either way.
03
Launching before the home is ready
You only get one first week on market. Weak photos and an unprepped home burn it, and relaunching never hits as hard.
04
Over-renovating before the sale
Not every dollar you put in comes back out. I'll tell you which fixes actually return money in your neighborhood, and which to skip.
05
Giving it all back in negotiation
Inspection credits, appraisal gaps, and timeline concessions quietly shrink your net. The list price only matters if you protect it to closing.

My system

How I Sell Your Home, Start to Closed

A repeatable process, not a lockbox and a prayer. No guessing, no surprises in escrow.

Smart Pricing

Current ARMLS comps, adjusted for your home's real advantages, set a price that captures your equity and still draws offers fast.

Prep & Positioning

I walk the home and tell you exactly what's worth fixing, what's worth staging, and what to leave alone.

Story Marketing

Professional photos, a listing story built around what makes your home worth more, and paid campaigns aimed at your exact buyer.

Protected Closing

Lilly and I manage the negotiation, the appraisal, and the paperwork so your net number survives to the closing table.

Book My Free Strategy Call

"Selling a home with solar panels?"

That's my specialty. Owned, financed, or leased — the panels can add tens of thousands or quietly kill your deal. I built an entire process for it.

See How I Sell Solar Homes

Austin and Lilly Keating with their family, Timeless | eXp Realty

Meet Austin & Lilly

A Husband-and-Wife Team That Treats Your Home Like Our Own

I got into real estate because I kept watching good people get average representation on the biggest sale of their lives: homes priced on a guess, marketed with phone photos, negotiated by agents who folded at the first counter. I knew someone had to actually add value here. So I did.

Today I bring real data to your price, a real marketing engine to your listing, and a specialty most agents can't touch: homes with solar, the most misunderstood feature in Arizona real estate.

And I do not do this alone. My wife and partner, Lilly Keating, is our powerhouse. She has closed 104 homes and more than $75 million in sales, everything from $65K lots to a $12 million estate, and she came up through competitive boxing, so relentless is just her default setting. You do not get one agent. You get a specialist and a closer.

We are raising our family right here in the Valley, and we treat your home like it is our own. Building something that lasts, for our clients and for our family, is the whole point.

Living a legacy, designed to last.

Follow our journey on Instagram

Why it matters

A Typical Agent vs. Working With Us

Same commission. Very different outcome for your net number.

What happens with your sale

Typical agent

Austin & Lilly

Pricing

Gut feel or an algorithm

Defended with real ARMLS comps

Marketing

MLS photos and waiting

Story listing + targeted paid ads

Negotiation

One agent, hoping

A strategist and a proven closer

Solar & special features

Ignored or guessed at

Priced and marketed with data

Track record

Varies

127 homes, $74.3M closed

5-star Google reviews

Real Words From Real Clients

The reason people trust us with the biggest sale of their lives: we know our craft, and we keep you in the loop the whole way.

★★★★★

"Austin has been a pleasure to deal with through this entire process. Very professional and very knowledgeable. Austin made this process very easy and worked around my schedule, and answered any questions I had start to finish. 10/10 recommend."

Anthony Levasseur

Verified Google review

★★★★★

"Austin took the time to truly listen to our needs and understand our goals. What set him apart was his in-depth knowledge, offering recommendations and insights that the average person wouldn't have access to. He was readily available, promptly responding to phone calls, texts, and emails."

Laura J. Coleman

Verified Google review

★★★★★

"He was true to his word, and if we left a message he returned our calls in a timely fashion. Austin listened to our concerns and questions; he took the time to resolve them for us."

Denise Russell

Verified Google review

★★★★★ 5.0 on Google · verified client reviews

You've seen the reviews

Get your number. It takes 30 seconds.

The same free, comp-backed report those clients started with. No pressure — the report is yours either way.

Okay — What's Your Home Worth?

Get a real number backed by current ARMLS comps, not an algorithm's guess. No cost, no pressure.

✓

You're in.

Austin will reach out shortly with your personalized home value report.

Straight answers

Selling Your Home: Your Questions

The honest answer: it depends on current comps, not an algorithm. I build your number from recent ARMLS sales around your home, adjusted for condition, upgrades, and features. The report is free and there's no obligation.

Commissions are negotiable and we'll go over everything in writing before you commit to anything. I'll also build you a net sheet so you can see your estimated walk-away number, not just a list price.

Priced right and marketed properly, homes in most Valley neighborhoods draw their strongest activity in the first two weeks. The timeline depends on your price point and area — I'll give you a realistic read for your specific home on our call.

Usually less than you think. Some fixes return real money in your neighborhood; others never come back at closing. I'll walk the home and tell you exactly which is which before you spend a dollar.

Yes — and it's my specialty. Owned, financed, or leased, solar changes your pricing, your paperwork, and your buyer pool. See exactly how I handle it on the solar homes page.

Let's talk

Your Sale Deserves More Than a Lockbox and a Prayer.

Fill this out and I'll personally reach out with your free Home Value Report and a clear, no-pressure game plan to sell.

Free home valuation built on real ARMLS comps
A prep list of only the fixes that return money
A pricing and marketing strategy that protects your equity
Zero obligation, just answers

Or call or text directly: 623.419.5407

Get My Free Home Value Report

Takes 30 seconds. Austin reviews every submission personally.

✓

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Austin will reach out shortly with your free report and next steps. Talk soon.