Austin GoodwinTimeless | eXp Realty · Solar Home Specialist

Serving the entire Valley · Scottsdale to the West Valley

Selling a home with solar? The panels can add tens of thousands, or quietly kill your deal.

Owned, financed, or leased, solar is the most misunderstood feature in Arizona real estate. I price it with real data, market the savings story, and get it to closing without the panels scaring buyers off.

6.9%Avg. solar resale premium

$15KOwned-solar premium · Berkeley Lab

20%Faster sale, positioned right

What's Your Solar Home Worth?

See what your home is really worth with the solar, and the cleanest path to sold. No cost, no pressure.

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The pricing problem

"When was the last time an agent could actually tell you, in dollars, what your solar adds?"

Most agents either leave your solar off the listing or pull a value out of thin air. Buyers can smell a guess, and so can their lender.

So one of two things happens. You underprice and hand a buyer the equity you paid for, or you reach for a premium you can't back up and watch the home sit while the showings dry up.

I price it the way it can be defended: current local comps alongside the national research on what solar actually returns. You walk in with a number you can hold the line on in any negotiation.

+4.1%

Solar homes sold for more on average

Zillow, 2019

+6.9%

2025 premium, roughly $25K to $29K on a median home

SolarReviews / Zillow data, 2025

~$15K

Buyers paid about $4 per watt for owned solar

Lawrence Berkeley Nat'l Lab, 2015

22,000

Home sales analyzed in the Berkeley Lab study

Berkeley Lab, 8-state dataset

2-4 wks

Added to closing when a lease or loan transfer isn't handled early

2025 market analysis

Owned ≠ Leased

Owned systems carry the premium; leased systems need a clean transfer to avoid dragging the deal

Berkeley Lab

400,000+

Rooftop solar installs across Arizona, so buyers and lenders see these deals constantly

Industry estimate, AZ

The transfer problem

"What's your plan for the lease the moment a buyer asks who owns the panels?"

Leased and financed systems come with UCC filings, payoff figures, and lender assumption paperwork. Most agents meet those documents for the first time after an offer is already in hand.

That is exactly when a deal stalls for weeks, or falls apart in escrow. Sometimes the only way to rescue it is to pay the system off out of your own proceeds.

I build the transfer packet before the sign goes in the yard: who owns the panels, the payoff or assumption terms, and the savings history, all in one place. The buyer's biggest worry becomes the reason they feel safe signing.

The timing problem

"If buyers are paying a premium for solar right now, what happens to that premium the longer you wait?"

Arizona utility rates keep climbing while a solar system slowly loses value as it ages. Demand is real today, but it is not frozen in place.

Wait too long, or market it like an ordinary listing, and you capture a sliver of that premium instead of the whole thing, even with buyers actively hunting for lower bills.

I tell the monthly-savings story to the buyers who care about it most and time your launch to peak demand, so every rate-hike headline is working for you instead of against you.

~14%

APS rate increase requested for 2026, about $20 more a month

AZ utility filings, 2026

+50%

SRP hiked its fixed monthly service charge in late 2025

SRP, Nov 2025

63%

Of agents say promoting energy efficiency adds value to a listing

NAR sustainability report, 2023

67%

Of millennial buyers value a home's environmental features

Industry survey

Before you list

5 Mistakes That Quietly Cost Solar Sellers Thousands

Almost all of these happen before the home ever hits the market. Every one of them is avoidable.

01
Hiding the panels
Leaving solar off the listing so buyers find out later. They always do, and the trust you lose shows up at the negotiating table.
02
Guessing at the value
Pulling a solar number out of thin air instead of backing it with comps and real research. Buyers and appraisers see right through it.
03
Waiting on the transfer
Discovering the lease or loan paperwork after an offer is already in hand. That is exactly when deals stall for weeks or fall apart.
04
Letting an agent learn on your deal
Most agents have never sold a solar home. Your sale is an expensive place for them to figure it out.
05
Skipping the savings story
Pricing it like every other home and never showing buyers the monthly savings that make solar worth a premium.

Free download

"Want the exact checklist I use to sell solar homes without losing the deal?"

Buyers, lenders, and title all need to see specific things about your panels, and most sellers have no idea what those things are.

Miss one document and it can cost you weeks at the worst possible moment in escrow.

The guide lays out every piece for leased, financed, and owned systems, step by step, so nothing surprises you later.

Get the Solar Home Seller's Guide

Free download, plus a quick personal note from Austin.

✓

On its way.

Check your inbox for the Solar Seller's Guide. Austin will follow up personally.

The Arizona solar market, by the numbers

Why Right Now Favors Solar Sellers

6.9%

Avg solar resale premium

SolarReviews / Zillow, 2025

20%

Faster sale, positioned right

2025 market data

400K+

AZ rooftop solar installs

Industry estimate

14%

APS rate hike requested, 2026

AZ utility filings

Figures are drawn from the public studies cited in the footer. Austin verifies every number against current ARMLS comparable sales for your specific home and system.

Free, no pressure

Your Pre-Listing Solar Checklist

Gather these five things before you list and a solar sale goes smooth. Have them ready and you are most of the way there:

Your loan payoff amount or lease transfer terms
The monitoring app login and system specs
Warranty and workmanship paperwork
The interconnection agreement with your utility
Your last 12 months of electric bills

Send me the full checklist

I will email the printable version and walk your specific setup with you. Free.

✓

On its way.

Check your inbox for the checklist. Austin will follow up personally.

My system

How I Sell Your Solar Home, Start to Closed

A repeatable process built specifically for homes with panels. No guessing, no surprises in escrow.

Solar Audit

I pull your system details, owned, financed, or leased, and the exact transfer requirements before we ever list.

Smart Pricing

Local, solar-aware comps set a price that captures your equity and still draws offers fast.

Story Marketing

Listing copy, photos, and a buyer-ready solar packet that turns "panels?" into "sign me up."

Clean Closing

I manage the lender, the solar company, and the paperwork so the panels never stall your deal.

Book My Free Strategy Call

Austin and Lilly Keating with their family, Timeless | eXp Realty

Meet Austin & Lilly

A Husband-and-Wife Team, Built for Solar Homes

I never planned on real estate. I got into it after one too many solar horror stories: great homes sitting unsold, deals dying in escrow over a lease nobody understood, sellers leaving thousands on the table because their agent treated the panels like a problem. I knew someone had to step in and actually add value here. So I did.

Today I am the solar specialist you actually talk to. I price your home with real data, handle the lease or loan transfer before it can blow up your sale, and tell the savings story to the buyers who happily pay more for it.

And I do not do this alone. My wife and partner, Lilly Keating, is our powerhouse. She has closed 104 homes and more than $75 million in sales, everything from $65K lots to a $12 million estate, and she came up through competitive boxing, so relentless is just her default setting. You do not get one agent. You get a specialist and a closer.

We are raising our family right here in the Valley, and we treat your home like it is our own. Building something that lasts, for our clients and for our family, is the whole point.

Living a legacy, designed to last.

Follow our journey on Instagram

The track record behind me

You're Not Just Hiring an Agent. You're Hiring a Proven Arizona Team.

I'm a Timeless Living AZ agent at eXp Realty. Across the Phoenix metro, our team has closed 127 homes for $74.3M and counting. That is the firepower behind every listing I take, solar or not.

127

Team closings

$74.3M

Team volume

$585K

Avg. sale price

25+

Cities served

SoldActive listingPhoenix metro · Timeless Living AZ team · eXp Realty

Phoenix37

Scottsdale15

Glendale11

Mesa9

Surprise8

Peoria8

Goodyear4

Chandler4

Gilbert4

San Tan Valley3

Laveen3

Buckeye3

Why it matters

A Typical Agent vs. Working With Us

Same commission. Very different outcome when your home has panels.

What happens with your solar

Typical agent

Austin & Lilly

Pricing the panels

Guessed or ignored

Priced with real comps + data

Lease / loan transfer

Handled after an offer, if at all

Mapped out before we list

Marketing the savings

Rarely mentioned

Built into the listing story

Team behind your sale

One agent

A specialist and a closer

Track record

Varies

127 homes, $74.3M closed

From the buyer's side

What Buyers Ask About Your Panels, and How I Answer

When the answers are ready before the questions come, buyers relax and offers get stronger.

"Do I have to take over a loan or lease?"

I lay out every option up front: assume it, pay it off, or prepay at closing. The buyer sees a clear path instead of a scary unknown.

"How much are the panels actually saving?"

I show the real production and bill history, so a buyer can see the monthly savings in black and white, not a vague promise.

"What about the warranty and monitoring?"

I hand over the warranty docs, the monitoring login, and the system specs as a clean packet. Nothing for the buyer to chase down later.

"Are the panels owned free and clear?"

Whatever the answer, I document it before we list, so it is a selling point and never a last-minute surprise in escrow.

5-star Google reviews

Real Words From Real Clients

The reason people trust me with the most misunderstood part of their home: I know solar inside and out, and I keep them in the loop the whole way. Verified Google reviews from my clients across solar and real estate.

★★★★★

"I had the pleasure of working with Austin Goodwin for our solar project, and I couldn't be happier with his service. Austin took the time to truly listen to our needs and understand our goals. What set him apart was his in-depth knowledge of the solar industry, offering recommendations and insights that the average person wouldn't have access to."

"What I appreciated most was Austin's willingness to accommodate our preferences. He didn't push us into any decisions but instead worked with us to align the project with our vision. He ensured that the contract accurately reflected our discussions, which gave us peace of mind."

"Austin's commitment to communication was outstanding. He consistently followed up on the project's progress. He was readily available, promptly responding to phone calls, texts, and emails."

Laura J. Coleman

Verified Google review

★★★★★

"Austin has been a pleasure to deal with through this entire process. Very professional and very knowledgeable. Austin made this process very easy and worked around my schedule, and answered any questions I had start to finish. 10/10 recommend."

Anthony Levasseur

Verified Google review

★★★★★

"Our representative Austin was very thorough when explaining how the solar panels would be installed and how the process worked. He was true to his word, and if we left a message he returned our calls in a timely fashion. Austin listened to our concerns and questions; he took the time to resolve them for us."

Denise Russell

Verified Google review

★★★★★

"Austin was very helpful throughout the entire process!"

Kim Dion

Verified Google review

★★★★★ 5.0 on Google · verified client reviews

Straight answers

Selling a Solar Home: Your Questions

Yes. Leased systems are sold every day. The key is a transfer plan: buyers can assume the lease, or it can be paid off or prepaid at closing. I map this out before we list so it's never a last-minute deal-killer.

Owned solar typically adds value. Berkeley Lab found buyers paid roughly $4 per watt, about $15,000 on a typical system, and 2025 Zillow-based data shows solar homes selling for around 6.9% more. Leased solar is neutral to positive when positioned correctly. What scares buyers is uncertainty, and I remove that up front.

A solar loan is handled much like any lien. It's paid from proceeds at closing or, in some cases, transferred. I coordinate the payoff or assumption with your lender so title clears cleanly.

I sell homes across the entire Valley. Solar is my specialty because so few agents handle it well. If your home has panels, you're exactly who I built this process for.

Nothing. The solar home value report, the seller's guide, and the strategy call are all free. No pressure, no pitch, just a real conversation about your options.

Let's talk

Your Solar Home Deserves an Agent Who Actually Gets Solar.

Fill this out and I'll personally reach out with your free Solar Home Value Report and a clear, no-pressure game plan to sell.

Free solar-aware home valuation
A transfer plan for leased or financed panels
A pricing and marketing strategy that protects your equity
Zero obligation, just answers

Or call or text directly: 623.419.5407

Get My Free Home Value Report

Takes 30 seconds. Austin reviews every submission personally.

✓

Got it. Thank you.

Austin will reach out shortly with your free report and next steps. Talk soon.